--- title: "How Host My Home Built a Profitable STR Operation" description: "Real lessons from operators who've been there." canonical: "https://topkey.io/webinar/how-host-my-home-and-lakelyne-built-a-profitable-str-operation" language: "en" --- [ Webinars ](https://topkey.io/webinars) # How Host My Home Built a Profitable STR Operation Real lessons from operators who've been there. Running a short-term rental business is harder than it looks. Sierra Alderman built a STR businesses that turns a profit, and she's joining Topkey and Hospitable to share exactly how she got there, the revenue streams her team was slow to add, and the mistakes they won't make twice. You'll walk away knowing: - How the best operators build a tech stack that actually works. - Where most operators are leaving money on the table and how to fix it. - What the biggest financial mistakes look like in practice and how to avoid them. If you manage short-term rentals and want an honest look at what it really takes, this one's for you. ## About the speakers Sierra Alderman Host My Home, Founder & CEO Sierra Alderman is the founder of Host My Home, a short-term rental management company operating 85+ properties across multiple markets. She leads the team with a focus on delivering five-star experiences for both owners and guests. Miles Hobson Hospitable, Head of Marketing As Head of Marketing at Hospitable, Miles leads the growth strategy for a platform that automates 90% of short-term rental guest communication and manages over $5 billion in host revenue annually. His focus is on building a multi-channel engine that connects hosts and property managers with the AI-driven tools they need to scale without burnout. Unlike most SaaS leaders, Miles operates in a customer-funded environment - meaning Hospitable's roadmap is driven by our community, not VCs. Darren Carter Topkey, Head of Strategic Partnerships Darren Carter is the Head of Strategic Partnerships at Topkey, the leading platform for helping property managers automate their finances. Before joining Topkey, he spent over 13 years at various technology companies, specializing in fintech and startups, including founding and selling his own company in 2020. He lives in Boulder, CO, with his wife, puppy, and baby daughter. ## Disclosures \*Topkey is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. FDIC Insurance available for funds on deposit through Thread Bank, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. The Topkey Visa debit card is issued by Thread Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa cards are accepted. The Topkey Visa charge card is issued by Thread Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa cards are accepted. Accounts are eligible for pass-through deposit insurance only to the extent pass-through insurance is permitted by the rules and regulations of the FDIC, and if the requirements for pass-through insurance are satisfied. There may be a risk that pass-through deposit insurance is not available because conditions have not been satisfied. In such cases, funds may not be fully insured in the event the insured depository institution where the funds have been deposited were to fail. \*\*Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when Thread Bank places them at program banks in its deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://thread.bank/sweep-disclosure/ and a list of program banks at https://thread.bank/program-banks/. Please contact customerservice@thread.bank with questions on the sweep program. Pass-through insurance coverage is subject to conditions. 1 | The interest rate on the High Yield Deposit Account will be 2.93% with an Annual Percentage Yield (APY) of 2.97%. The interest rate on the Regular Deposit Account will be 1.52% with an Annual Percentage Yield (APY) of 1.53%. These rates are effective as of 9/17/26. These are variable rates and are subject to change after the accounts are opened based on the Federal Funds Rate. Minimum opening deposit and average balance requirements may apply. Fees could affect earnings on the account. Topkey does not provide tax, legal, or accounting services. All information on this site is for educational purposes only.